OUR STORY

Two friends, two creative minds, two women impassioned to create a business that offered beautiful, thoughtful and innovative products for people across the world; that could nurture and provide a sense of wellness – welcome to the world of tonic.

Toni Joel and Nikki Horovitz are the brilliant entrepreneurial minds behind tonic Product Development. What started out as an idea for a business that could meet the needs and goals of both talented women, quickly turned into fruition as the two created, planned and conceptualised.

With hard work, many conversations, outreach, networking, and tireless efforts, the company quickly grew. tonic australia soon extended from what was initially a gift-driven, personal care company - which developed products for leading retailers throughout Australia - into the launch of tonic, the brand (which is an ideal combination of the founders' names) now focused on nurturing, practical & beautiful gifts.

Our Story

tonic offer deliciously scented goats milk soaps and their hero products: the heat pillow, eye pillow, cosmetic bags and much more.

Over the years as their ideas expanded, Toni and Nikki continued to adapt to the changing market; their genuine interest in creating gifts that nurture became a major priority, as did products that make the ideal travel accompaniment.

Both of these inspiring businesswomen have always embraced an entrepreneurial drive, each with a strong emphasis on family, creativity and morality - operating their business based around these values.

In its many successful years of business, tonic has become known as the go-to brand for gifts, exquisite and practical, the brand that will provide the perfect present for almost every occasion.

Known for their focus on the aesthetic, and their ever-changing distinctively patterned fabrics, Toni and Nikki’s creative, innovative and thoughtful designs are a steadfast requirement for the pair.

Toni and Nikki associate tonic’s longevity and ongoing success to their determination to be true to their initial vision: for tonic to offer a range of luxurious, unique and quality Australian-made products that can also provide nurturing, practicality and beauty. Now exporting globally with their beautiful items sold in the USA, Canada, Hong Kong, Europe, the United Kingdom and more, tonic continues to grow thanks to hard work, tenacity and their enthusiasm for taking on new challenges and delivering on customers’ needs.

tonic is proudly 100% Australian owned, its products are not tested on animals and each item is made with the highest quality, locally sourced materials and ingredients.

Our Story

Over the years Tonic has become renown as the go-to brand for gorgeous gifts within the home, and continues to introduce exciting, new season products with the distinctive tonic print changing seasonally.

“luxurious, yet affordable
products that are both
elegant and timeless.”

Our Story