OUR STORY

Two lifelong friends, two creative minds, two women who believed passionately in creating a business that offers beautiful, thoughtful and innovative products for people across the world; When a desire for innovative products that could nurture and provide a sense of wellness and mindfulness – a beautiful and practical brand is born … welcome to the exquisite world of tonic.

Toni Joel and Nikki Horovitz are the brilliant entrepreneurial minds behind Australian owned Tonic Product Development. What started out as an idea for a business that would meet the needs and goals of both talented women, quickly turned into fruition as the two created, planned and conceptualised their ideas into a reality.

With hard work, many conversations, outreach, networking, and tireless efforts, the company quickly grew. tonic australia soon extended from what was initially a gift-driven, personal care company - which developed products for leading retailers throughout Australia - into the launch of tonic, the brand (which is an ideal combination of the founders' names) now focused on nurturing, practical & beautiful gifts, luxurious home, travel & lifestyle products.

About Us

tonic’s affordable collection of luxurious goods consists of their hero products: the scented heat pillows, soothing eye pillows and eye masks, goats milk and shea butter soaps, superbly made makeup and cosmetic bags,

jewellery cubes, LUXE vegan leather accessories and much more.

Over the years as their ideas expanded, Toni and Nikki continued to adapt to the changing market; their genuine interest in creating gifts that nurture became a major priority, as did products that make the ideal travel accompaniment.

About Us

Both of these inspiring businesswomen have always embraced an entrepreneurial drive, each with a strong emphasis on family, creativity and morality - operating their business based around these values.

In its many successful years of business, tonic has become known as the go to brand for gifts, exquisite and practical, the brand that will provide the perfect present for almost every occasion.

Known for their focus on the aesthetic, and their ever changing distinctively designed patterned fabrics and high quality products and innovative features, Toni and Nikki’s creative, fresh and thoughtful designs are a steadfast requirement for the pair.

Now celebrating over 26 years in business, Toni and Nikki associate tonic’s longevity and ongoing success to their determination to be true to their initial vision: for tonic to offer a range of luxurious, unique and high quality Australian designed products that can also provide wellbeing, practicality and beauty. Now exporting globally with their beautiful items sold in the USA, Canada, Hong Kong, Europe, the United Kingdom and more, tonic continues to grow thanks to hard work, tenacity and their enthusiasm for taking on new challenges and delivering on customers’ needs. tonic is also delighted to provide exclusively developed creations to some of Australia’s biggest fashion & lifestyle retailers as well as developing for overseas lifestyle retailers. And proudly, it’s home to beloved brand tonic australia for lovers of beautiful colour palettes, thoughtful gifts, essential travel items and comforting wellness products.

tonic is proudly 100% Australian owned, its products are not tested on animals and each item is made with the highest quality, locally sourced materials and ingredients.



“luxurious, yet affordable
products that are both
elegant and timeless.”

About Us

Product Development

Wanting something unique & custom designed for your company? Tonic works with large & small businesses to develop products perfect for their customers.

As a customer focused business, tonic are always passionate about delivering exceptional customer service, and strive to ensure each purchase is a wonderful and memorable experience for their loyal, and of course new customers.

Tonic assists with product development for leading retailers such as Bed Bath N’ Table, Peter Alexander, Laura Ashley and Sussan.

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Contact

Tonic Australia
6 Horne Street
Elsternwick
Victoria 3185

+61 3 9523 1377
info@tonic.net.au


Agents

Our agents are ready for your call

  • Victoria & Tas
    +61 419 538 964
    ckagency@live.com.au
  • ACT & NSW
    +61 3 9523 1377
    info@tonic.net.au
  • WA
    +61 8 9388 3318
    debra@scenewest.com.au
  • Queensland & NT
    +61 437 012 430
    lindsay@dynamicsales.com.au
  • NZ
    +61 3 9523 1377
    info@tonic.net.au

Press

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