It's our birthday!
This week marks 32 years since Toni & Nikki blended their names and created Tonic. A lot has happened in those 32 years.
1992 - Tonic Product Development is born
When created, Tonic was focussed on product development for well known Australian retailers. In our first year we supplied Sportsgirl, Myer (as well as Grace Bros), Esprit and Sussan. Myer and Sussan continue to be key customers even now!
1996 - Wholesale expansion
Four years later Tonic expanded to offer Tonic branded collections wholesale to independent boutiques across Australia. This has since expanded to over 1,000 independent retailers across the globe. We exhibited at our first trade fair in 1999 and our existing and prospective stockists can still find us twice a year at Life Instyle.
2000 - The Heat Pillow
The year 2000 saw the launch of one of our most iconic products – the Heat Pillow. Filled here in Melbourne from the very first version with our expert blend of barley & lavender, each year has seen the introduction of new textures, prints and materials. Our Heat Pillows and Wraps are ideal for easing muscles aches, period cramps or just for a bit comforting warmth. They can also turn into cool packs for warmer months by placing in the refrigerator.
2014 - Cosmetic Bags introduced
Expanding the products we offer our customers is always a focus for us here at Tonic. Seeing a gap in the market for thoughtfully designed cosmetic & makeup bags, our first collection in this category launched in 2014. Since then, we’ve continued to offer new shapes each year ensuring that no matter where you’re headed on holiday you can find a Tonic Cosmetic Bag that suits you!
2017 - The Cube
With the success of Cosmetic Bags, Toni and Nikki were looking for new solutions to make travel and organisation even more seamless. 2017 saw the introduction of the Cube. Originally created for jewellery and designed to keep pieces protected and tangle free with the trademarked accordion pockets, the Cube can now be found keeping sewing kits, tech cords and hair accessories tidy and neat.
2019 - Tonic. A Luxe Lifestyle
In 2019 it was time for a new look! With a new logo, updated icons and a signature pink colour, the refinement of our packaging makes the Tonic collection instantly recognisable. That updated icon can now also be found as a print design in the new season Iconic collection of travel accessories.
2024 - Toni Joel OAM
This year saw Tonic founder Toni Joel awarded an Order of Australia for her work in creating the coat drive initiative Off Your Back. Running each winter, Off Your Back collects coat donations and directs them to those in need through a network of shelters, charities and outreaches. With the whole team getting involved each year it’s an amazing way to give back to the community.
The Future
We’re so thrilled to have all of our customers here with us for the Tonic journey.
Whether you’re looking to treat yourself or for the perfect gift for a loved one our collection of lifestyle, wellness and organisation has the perfect piece for you.
We're looking forward to another amazing year
Toni & Nikki x
