Our Story

Our story began 29 years ago as two life long friends with a passion for living a beautiful life. "We wanted to create products for people who seek moments, experiences, and products and gifts beyond the ordinary" Toni Joel, Director  

Our products bring together a sense of indulgence and cherished moments, everyday. We passionately create products that are both beautifully and thoughtfully designed. We are inspired by Australia's beautiful landscape, flora and fauna and most of all our community. Tonic. A Luxe Lifestyle.  

Years of designing and developing products in Australia
Heat pillows sold
Retail & boutique partners

Why are we different?

At Tonic we work with many brands, suppliers and retailers around the world. We understand consumer needs and we are passionate about creating products that are both practical and stylish. We are extremely proud of our team who work hard to achieve goals that move our business forward. We are a group of real people who care deeply about our customers, environment and product quality.  

  • Designed in Australia  
  • Leading heat pillow brand  
  • Registered designs - Tonic Jewellery Cube®  
  • Sustainable from the heart  
  • Unique designs  
  • Happiness guaranteed  

Our Story