The women of Tonic
This International Women's Day, we're celebrating the women of Tonic. Our team, our stockists, our customers, all the women who love Tonic and have helped build the brand to what it is today.
The Tonic team.
Tonic began with Toni and Nikki, two friends who combined their talents and names to create a business focused on the joy of giving and the benefits of wellness.
They now head up the core team of women that bring Tonic to you, based in Melbourne, Australia. Covering production, logistics, marketing, design and photography our tight knit team each bring different experiences and perspectives to the Tonic vision. And each of us have our own Tonic favourites of course!
The Tonic experience.
Whether you're purchasing Tonic directly from us here online or while visiting one of our beautiful boutique stockists, we hope the experience of a little luxury to elevate your everyday routine is special. It's why we put so much care and thought into each aspect of the Tonic collection.
Each Tonic piece is designed to make your day a little bit easier and a lot more beautiful. From an extra pocket inside a makeup bag that ensures you don't lose your favourite lip balm to the soft elastic of an eye mask that doesn't pull your hair, every detail is carefully considered.
Wellness and self care is always top of mind for Tonic. Our signature heat therapy collection is ideal to soothe away cramps and aches each month when your period arrives or when you've overdone it a bit while exercising.
Taking time to yourself during a busy day is enhanced with the Tonic weighted eye pillow, let the soothing weight of the flaxseed deepen and elevate your meditation practice. A perfect ending to a yoga session in savasana pose too.
Finish the day with a luxurious bath, complete with an inflatable bath pillow to rest against, a shower cap to protect your hair and an indulgent shea butter soap to keep your skin soft and smooth.
The Tonic touch.
Each winter the team at Tonic get involved with the Off Your Back coat drive. Started over two decades ago by Tonic founder Toni Joel, Off Your Back ensures that donated coats and jackets are placed straight into the hands of those in need with no money changing hands. In 2024, Toni was awarded an OAM for her efforts with this initiative.
The Off Your Back donations are collected through the Tonic office, school drives and various drop off volunteers across Victoria. The preloved coats and jackets are then distributed via a network of charities, outreach groups and shelters.
Head to the Off Your Back website to learn more about this amazing program and get involved for 2025 when the drive commences in June.
We're so happy you're here with us for this journey.
Team Tonic x