Toni Joel and Nikki Horovitz are the brilliant entrepreneurial minds behind Tonic. Tonic was initially conceived as a product development business focussing on gift-driven & personal care products, creating products for leading retailers under our retail partners own brand.

Although, Tonic has changed significantly over the last 27 years, becoming a successful retail brand in its own right, collaborating with retailers both in Australia & overseas, is still an inspiring part of Tonic’s business.

Tonic continue to partner with leading retailers, creating entire ranges; from initial concept and design through to beautiful retail ready products.

We also collaborate with our retail (or corporate) partners, by taking some of our most popular items in the existing Tonic range & creating exclusive prints, shapes or designs that work within their existing retail offer.

Our partners include; Sussan, Bed, Bath & Table, Country Road, Paper Source (USA), Peter Alexander & Abercrombie & Kent to name a few.

Whether we are creating for our own brand or for one of our retail or corporate partners, our aim is always the same, to develop products beyond the ordinary, everyday.

Please feel free to contact us with your bespoke product development needs.